Seven Generations of Excellence

Why Flavored Tequila?

For more than 150 years the Romo family has been at the forefront of innovation in the tequila industry. The brothers believe tradition and innovation should not be in a fight. Growing up at their family’s distillery, Emilio and Santiago witnessed the next wave of tequila innovation in never-before-seen flavored tequilas, but for some unknown reason, they never made it to the public. After their father’s passing, the Romo Brothers decided to bring back and continue their family’s legacy, starting with the unique flavored tequilas they once saw when they were young.

As we speak, young visionaries, advocates, and wanderers aren’t complacent with the status quo. They recognize that as a society, we can do better. Our Querido family embraces this understanding and recognizes that humankind is one. In turn, we are striving to give back, empower each other, and make a lasting impact. Which is why our tequila is bottled in 100% recycled glass and for every bottle sold we plant a tree.

We are simple tequila makers on the path to progress. Just ask the tree on our property. It has quietly grown and watched our family from the start.

Ultimately, whether you’re crafting the perfect margarita or looking for a smooth and flavorful stand-alone tequila, invite Querido to the party. No matter where your travels take you, each bottle from Jalisco, Mexico is blended with vibrant arrays of flavors from South America, Asia, Africa, and beyond.